Gary White FlexIt Realty~Real Estate & Updates, Grand Rapids & West Michigan

Thinking of selling your home in Grand Rapids Michigan?

You have a couple of choices when considering selling your home.  You can sell your own home or you can hire a  real estate sellers agent to sell your home.  Selling your home on your own meaning you take on the role of a real estate agent with all the marketing, phone calls, buyer interviews, showing your home along with the paperwork.

I am not discouraging you, just pointing out the facts.  You can reduce your selling costs if you are willing to put in the hours and money required upfront.  Most seller don't think it takes any money upfront to sell a home.  They could not be further from the reality of home selling.  Real estate seller agents create all the paperwork and the information that goes into marketing homes.  Now not all agents are created equal because they pay the same state license fee.  So a lower cost agent may offer less or more marketing activity than the higher commissioned agent.

The rub isn't discount agents or real estate companies that discount their fees.  The real issue a home seller faces, is will the agent do the steps to market your home, maximized buyer exposure and interest?  It costs time to place all the marketing required on the Internet.  Marketing homes for sale while maximizing buyer exposure is a on-going task.  Not just a one time list your home on the MLS (Grand Rapids Multiple Listing Service) and done.

The number one location buyer look to buy a home is the Internet First.  Over 80% of home buyers look for homes using the Internet before ever calling a real estate agent or a buyer.  This means if you have an effective Internet marketing campaign you are more likely to find a buyer.  If the agent you select does not have the Internet marketing skills or the software to help you get proper buyer exposure you are less likely to sell.  

This also tells you, if you do not have a marketing strategy to get your home exposed to the maximum number of buyers, when selling your own home, it is just as likely you won't sell either. Selling your home is stressful enough.  Add into the home selling process, real estate selling has changed to Internet marketing and buyer exposure to sell homes.  Very few real estate agents have advanced certifications that cover Website Design, Internet Marketing or the software and tools to maximize your homes exposure to buyers.

Here are a series of articles, recently published that may help you in your home selling decision.  The last two links will be added over the next few days.

Selling Your Home in the Grand Rapids Real Estate Market requires a Home Selling Strategy.  Review the home selling links below before you list your home for sale in Grand Rapids Real Estate Market.

1. Estimating your homes value.
2. Who is your homes competition?
3. Deciding to sell with a real estate agent or without.
4. Marketing Methods to expose your home to the maximum number of buyers
5. Property Descriptions, survey and narrative details
6. Preparing the outside of your home for sale.
7. Preparing the inside of your home for sale.
8. Photos, the visual details to attract buyers
9. Showing your home to potential buyers
10. Financing
11. Open Houses.
12. Negotiating Your Sale